Monetizing Ecosystem Services: Breaking Silos for Regenerative Agriculture

The hurdle for regenerative agriculture isn’t the farming; it’s the org chart. Monetizing ecosystem services starts with how a business accounts for value. Right now, most companies are at a deadlock: Procurement is asked to pay for the transition, while Marketing and Finance harvest the rewards—brand loyalty, supply security, and climate ratings.

If the department paying the bill isn't the one seeing the benefit, the project stalls. This session brings together experts to discuss how to break these internal silos, and move toward an integrated approach that makes regenerative supply chains a standard commercial reality.

In this webinar, we will discuss:

• The Procurement Deadlock: Why a narrow focus on purchase price hides the true commercial value of the regenerative transition.
• The Cross-Functional Perspective: How Marketing and Finance are redefining the ROI of on-farm ecosystem services.
• Insights from the Field: What successful internal collaboration and shared investment models look like in today’s AgFood landscape.

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