PepsiCo and Soil Capital partner to scale regenerative agriculture across the UK, France, and Belgium
Brussels, October 21, 2025 – PepsiCo and Soil Capital have announced a long-term strategic partnership to accelerate the adoption of regenerative agriculture among rapeseed oil farmers in the UK, France, and Belgium.
This initiative will give farmers in PepsiCo’s European supply chain access to Soil Capital’s expertise and tools to implement more sustainable practices, such as moving away from synthetic inputs towards organic fertilizers and growing cover crops. These efforts will improve soil health, enhance water efficiency, prevent land degradation, and reduce carbon emissions, while ensuring a sustainable supply of key ingredients for popular brands like Lay’s and Walkers.
The partnership will cover over 35,000 acres (14,000 hectares) of farmland, helping farmers tackle local challenges such as the heavy rainfall seen in France in 2024 and soil compaction experienced in the UK.
By tailoring solutions to regional needs, the collaboration aims to also reduce financial and structural barriers to regenerative agriculture. It provides financial incentives to support the costs of adopting practices like reduced tillage, cover cropping, and organic fertilization. Farmers will also receive expert agronomic guidance throughout their transition, along with access to digital tools to track their carbon footprint.
The first phase of the collaboration has already demonstrated tangible environmental benefits:
"Farmers are at the heart of a sustainable food system, and regenerative agriculture is key to building resilience for our food supply, the environment, and farming communities," said Archana Jagannathan, Chief Sustainability Officer at PepsiCo Europe, the Middle East, and Africa. "Scaling these practices requires practical solutions tailored to local challenges. By working across the value chain, we can help remove barriers, accelerate adoption, and drive meaningful progress, reducing agricultural emissions while ensuring the long-term sustainability of our key ingredients."
Chuck de Liedekerke, CEO of Soil Capital, commented: “PepsiCo and Soil Capital have come together around the shared ambition to make regenerative agriculture the norm, not the exception. This is a partnership founded on putting farmers first and working to transform the food system at scale and with pace. Backed by science and measurable environmental benefits, we look forward to supporting the transition, building resilient agricultural supply chains, and reimagining the relationship between society, land-use, food, and nature.”
The program is supported by a digital Monitoring, Reporting, and Verification (MRV) system, which uses satellite technology and advanced models to track GHG emissions and soil carbon storage. This ensures transparent, data-driven insights, allowing farmers and companies alike to measure impact and refine their approach.
"Regenerative farming has changed the way I work," said David Fuller-Shapcott, a UK farmer participating in the program. "With the right support, I’ve introduced cover crops and reduced tillage, cutting my farm’s emissions by 360 tonnes between 2022 and 2023 and becoming a net carbon storer. Seeing these changes firsthand proves that sustainable practices don’t just work - they make a real difference for farmers like me."
This partnership underscores PepsiCo and Soil Capital’s shared commitment to building a more sustainable food system, while ensuring that farmers receive support to adopt more regenerative agricultural practices. It will support PepsiCo’s increased regenerative agriculture goal, which sees the business aiming to drive the adoption of regenerative, restorative, or protective practices across 10 million acres globally by 2030, after successfully delivering 3.5 million acres by 2024.
ENDS
Additional background
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About Soil Capital
Founded in 2013, Soil Capital is a certified B Corp on a mission to support farmers in their transition to regenerative and sustainable agriculture. Operating across the United Kingdom, France, and Belgium, Soil Capital has developed an innovative programme that uses agronomic intelligence to connect businesses seeking more resilient supply chains with farmers rewarded for improving soil health, mitigating climate change, and reinforcing food security.
The programme is built on a reliable methodology that complies with the FLAG requirements of the Science Based Targets initiative (SBTi), helping companies reduce their scope 3 emissions and sustainable goals. Learn more at www.soilcapital.com.
Media Contact
PepsiCo: Kate Dunn – kdunn@headlandconsultancy.com / +44 (0)79 0926 6960
Soil Capital: Rowann Innes – rinnes@headlandconsultancy.com / +44 (0)73 1137 0023
PepsiCo and Soil Capital partner to scale regenerative agriculture across the UK, France, and Belgium
Brussels, October 21, 2025 – PepsiCo and Soil Capital have announced a long-term strategic partnership to accelerate the adoption of regenerative agriculture among rapeseed oil farmers in the UK, France, and Belgium.
This initiative will give farmers in PepsiCo’s European supply chain access to Soil Capital’s expertise and tools to implement more sustainable practices, such as moving away from synthetic inputs towards organic fertilizers and growing cover crops. These efforts will improve soil health, enhance water efficiency, prevent land degradation, and reduce carbon emissions, while ensuring a sustainable supply of key ingredients for popular brands like Lay’s and Walkers.
The partnership will cover over 35,000 acres (14,000 hectares) of farmland, helping farmers tackle local challenges such as the heavy rainfall seen in France in 2024 and soil compaction experienced in the UK.
By tailoring solutions to regional needs, the collaboration aims to also reduce financial and structural barriers to regenerative agriculture. It provides financial incentives to support the costs of adopting practices like reduced tillage, cover cropping, and organic fertilization. Farmers will also receive expert agronomic guidance throughout their transition, along with access to digital tools to track their carbon footprint.
The first phase of the collaboration has already demonstrated tangible environmental benefits:
"Farmers are at the heart of a sustainable food system, and regenerative agriculture is key to building resilience for our food supply, the environment, and farming communities," said Archana Jagannathan, Chief Sustainability Officer at PepsiCo Europe, the Middle East, and Africa. "Scaling these practices requires practical solutions tailored to local challenges. By working across the value chain, we can help remove barriers, accelerate adoption, and drive meaningful progress, reducing agricultural emissions while ensuring the long-term sustainability of our key ingredients."
Chuck de Liedekerke, CEO of Soil Capital, commented: “PepsiCo and Soil Capital have come together around the shared ambition to make regenerative agriculture the norm, not the exception. This is a partnership founded on putting farmers first and working to transform the food system at scale and with pace. Backed by science and measurable environmental benefits, we look forward to supporting the transition, building resilient agricultural supply chains, and reimagining the relationship between society, land-use, food, and nature.”
The program is supported by a digital Monitoring, Reporting, and Verification (MRV) system, which uses satellite technology and advanced models to track GHG emissions and soil carbon storage. This ensures transparent, data-driven insights, allowing farmers and companies alike to measure impact and refine their approach.
"Regenerative farming has changed the way I work," said David Fuller-Shapcott, a UK farmer participating in the program. "With the right support, I’ve introduced cover crops and reduced tillage, cutting my farm’s emissions by 360 tonnes between 2022 and 2023 and becoming a net carbon storer. Seeing these changes firsthand proves that sustainable practices don’t just work - they make a real difference for farmers like me."
This partnership underscores PepsiCo and Soil Capital’s shared commitment to building a more sustainable food system, while ensuring that farmers receive support to adopt more regenerative agricultural practices. It will support PepsiCo’s increased regenerative agriculture goal, which sees the business aiming to drive the adoption of regenerative, restorative, or protective practices across 10 million acres globally by 2030, after successfully delivering 3.5 million acres by 2024.
ENDS
Additional background
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About Soil Capital
Founded in 2013, Soil Capital is a certified B Corp on a mission to support farmers in their transition to regenerative and sustainable agriculture. Operating across the United Kingdom, France, and Belgium, Soil Capital has developed an innovative programme that uses agronomic intelligence to connect businesses seeking more resilient supply chains with farmers rewarded for improving soil health, mitigating climate change, and reinforcing food security.
The programme is built on a reliable methodology that complies with the FLAG requirements of the Science Based Targets initiative (SBTi), helping companies reduce their scope 3 emissions and sustainable goals. Learn more at www.soilcapital.com.
Media Contact
PepsiCo: Kate Dunn – kdunn@headlandconsultancy.com / +44 (0)79 0926 6960
Soil Capital: Rowann Innes – rinnes@headlandconsultancy.com / +44 (0)73 1137 0023
